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Several distinct, multiplatform touch points with consistent messaging engaged decision makers (39% director-level and above) and put SmallBiz in consideration set.
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BusinessWeek’s SmallBiz magazine wanted to educate media buyers/marketers, promote rate base increase and a strategic alliance with Dun & Bradstreet.
Several distinct, multiplatform touch points with consistent messaging engaged decision makers (39% director-level and above) and put SmallBiz in consideration set.