BusinessWeek Innovation PowerPoint (Creative Lead — Copy) Two slides from an innovation presentation developed for BusinessWeek Innovation Editor Bruce Nussbaum to introduce the new supplement to potential advertisers. Utilized the mind map concept as a main conceit in the presentation to great response.

Evite PowerPoint (Creative Lead — Copy) Developed positioning for Evite and translated USP into a compelling sales presentation that won new business and re-engaged current clients in the brand.

Citysearch PowerPoint (Creative Lead — Copy) Developed positioning for the relaunch of Citysearch and translated USP into a compelling sales presentation that won new business and re-engaged current clients in the brand.

BusinessWeek SmallBiz PowerPoint (Creative Lead — Copy) Four slides from national sales presentation for SmallBiz magazine. Demonstrated the value of the small business market to advertisers and the high engagement of the magazine with its influential audience of entrepreneurs and small business owners.

IAC Network PowerPoint (Creative Lead — Copy) Developed positioning for IAC Network and translated heavy technical jargon into a compelling sales presentation that carved out a unique niche for the ad network and won new business.

Seasonal Powerpoints (Creative Lead — Copy) Developed positioning for all IAC brands around seasonal opportunities (e.g., March Madness) and translated USP of sites into a compelling sales presentation that won new business and re-engaged current clients in the brands' reach.

Elsevier PowerPoint (Creative Lead — Copy) Developed presentation for yearly librarian and scientific conferences around the brand's ad campaign themes. Demonstrated the partnership between Elsevier and the various communities it serves to change perceptions of the 100-year-old brand.

Interactive Proposal (Creative Lead — Copy)

Problem: Convince Sprint (agency and brand) that IAC/AS properties should be part of their media mix.


Solution: Won the Sprint business with a custom-created proposal of “big ideas” for the brand to own across IAC/AS properties that met strategic objectives and aligned with current campaign messaging.