Brand Marketing
Seven-year freelance engagement, operating at CMO/VP Marketing scope. Owned Brand Marketing, Product Marketing, PR & Communications, and Sales Enablement.
Built the company’s messaging framework, brand identity, vision, mission, and positioning twice over a seven-year span, including the launch of multiple new products (Lotame Panorama ID, Spherical platform, Curation, Data Collaboration).
Led a 2025 website redesign resulting in engagement up 15% YoY.
Conceived, executed, and wrote original research programs (including the three-part “Beyond the Cookie” series and a Data Collaboration study), winning the IAB Europe Research Award and earning pickup in 50+ publications globally.
Created 30+ case studies for brands such as Eggland’s Best, PepsiCo, KFC, Danone, Dr. Martens, and The Weather Company & Amazon, several winning industry awards.