Brand Marketing

Seven-year freelance engagement, operating at CMO/VP Marketing scope. Owned Brand Marketing, Product Marketing, PR & Communications, and Sales Enablement.

Built the company’s messaging framework, brand identity, vision, mission, and positioning twice over a seven-year span, including the launch of multiple new products (Lotame Panorama ID, Spherical platform, Curation, Data Collaboration).

Led a 2025 website redesign resulting in engagement up 15% YoY.

Conceived, executed, and wrote original research programs (including the three-part “Beyond the Cookie” series and a Data Collaboration study), winning the IAB Europe Research Award and earning pickup in 50+ publications globally.

Created 30+ case studies for brands such as Eggland’s Best, PepsiCo, KFC, Danone, Dr. Martens, and The Weather Company & Amazon, several winning industry awards.

  • Role Marketing Writer & Consultant
  • For Lotame
  • Type Strategy, writing, execution

Conceived and wrote three-part award-winning research series for Lotame

Conceived and wrote several brand marketing campaigns over my 7-year engagement to build awareness and name recognition

Developed the company's first messaging framework (mission, vision, tagline) in concert with product positioning which culminated in a complete rebuild of its website's navigation and architecture in 2025

Led brand strategy and story and developed the "Why Risk It?" campaign to mark the company's 20-year's of compound experience.

The year-long campaign touched not only brand marketing but demand generation's content strategy and outreach.