B2B Rebrand

Description

Post merger with ScanScout in 2011, Tremor Media rebranded in 2012 as Tremor Video. the Marketing team worked with 20nine to launch a full scale, integrated rebrand campaign across print and digital. Copywriting for all campaign elements was my charge as brand owner (concept for ad campaign "Magic, meet Metrics," developed by 20nine).

For
Tremor Video
Role
Copywriting, rabble-rousing, brand management