Original Scripted Video

I was creative lead on brand and product strategy and wrote the scripts for several videos during my tenure at Tremor Video.

  • Role Creative Strategy Lead & Writer
  • For B2B Technology
  • Type Brand & Product Marketing strategy, copywriting
  • Industry Ad tech

“Thanks, YouTube” brand campaign, :30 pre-roll

“The Quest for the Holy Grail” brand campaign, 2 minute video, winner of Best Copywriting honoree, Webby Awards

PSA created to explain the AdChoices icon (ability for consumers to opt out of behavioral targeting) that appears on top of Tremor Video-served video ads.

Tremor Video’s “ADvocate for Relief” Hurricane Sandy charitable giving campaign

“The Power of Video: A Love Story” entertainment vertical story to help explain ad tech to advertisers and brand managers. Debuted at Variety’s Film Summit.