Celeste C. Giampetro | Marketing Writer

Tremor Video developed a new viewability product to improve the measurement and buying of brand advertising. To launch this product, I developed the creative concept and strategy for the Viewability Actually campaign, which included direct mail, email, video, sweepstakes, and a dedicated microsite. I acted as lead copywriter and project managed the campaign start to finish. This sendup of Love Actually was a big hit with the target audience. I LOVE how it turned out.