![](https://carbon-media.accelerator.net/00000009swV/c4KnCkUqJutgn7quDeb8Oa;1220x915.png?auto=webp)
“Viewability Actually” campaign launched with a direct mail outreach to VIPs in our target audience. The mailing including a brochure, custom branded candy and jar, and a personalized letter.
![](https://carbon-media.accelerator.net/00000009swV/eERuT6eYYXfecNIjhJKoPj;1031x2407.png?auto=webp)
The target audience was directed to a custom website to view “Viewability Actually" video, our take on the famous "Love Actually” rom-com. After watching the video, visitors can enter to win a GoPro.
![](https://carbon-media.accelerator.net/00000009swV/5CoNLOgp00edwWuoJnmHQH;1074x1099.png?auto=webp)
Emails were sent to a wider audience to drive traffic to the microsite and increase entries into the sweepstakes.
“Viewability Actually” original scripted video explains how Tremor Video delivers 100% viewable and completed video views with its proprietary technology.